PROOF: Job Seekers Who Did It – Diane Gonzalez-Ferranti


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PROOF is an occasional sequence that celebrates individuals who employed new job search methods and landed an incredible new job or promotion — or shifted into a completely new profession.

Diane Gonzalez-Ferranti had an unimaginable, decades-long profession with the Detroit Pistons and the NBA franchise’s father or mother firm, Palace Sports activities & Leisure. Her progressive communications and manufacturing management roles had been all fast-paced, demanding, and decidedly high-profile — and he or she beloved each minute of it.

She additionally assumed that she’d finally retire from the group. However life doesn’t all the time unfold in fairly the best way we plan and that is one thing that Diane skilled firsthand.

In 2020, she realized that her job because the Pistons’ VP of Broadcast, Sport Operations & Manufacturing was going to be eradicated as the results of a reorganization; she’d want to start out trying.

Whereas an optimist by nature, Diane was admittedly a bit overwhelmed by what lie forward. And he or she had many questions:

What would that subsequent job be? Who wouldn’t it be with? (I imply, there aren’t precisely 20 skilled sports activities groups in Metro Detroit.)

How ought to she place herself on paper for this subsequent chapter? The place ought to she even start?

“On the lookout for a job was one thing utterly international to me, and sharing a lifetime of unbelievable expertise appeared like a frightening activity,” she stated. “I knew I would wish assist with the method, and my story.”

A pal beneficial she try JobJenny.com. Upon reviewing our choices, Diane determined to put money into our El Presidente package deal; she wanted front-end assist in defining her goal job technique, in addition to assist in setting up highly effective messaging for her resume, LinkedIn profile, cowl letter, and networking conversations.

We started working

Whereas Diane wasn’t certain what job titles to discover, or what particular organizations to focus on, she undoubtedly wished to discover a firm that will strongly worth her in depth and progressive expertise in reside leisure, skilled sports activities, and multimedia manufacturing. She had additionally lately constructed out a state-of-the-art manufacturing facility and had actually loved the method. So, a lot of prospects.

As we progressed, we gained additional readability on Diane’s superpowers and the important components of her story, then assembled the “paperwork” she’d want for the transition.

“Jenny did a extremely nice job of pulling out my story after which made certain it was woven into my expertise,” she stated.

As soon as Diane had a number of strong concepts on “what’s subsequent?” and a resume and LinkedIn profile that spoke to all these jobs, she launched her job search. She started having conversations with folks at organizations that will doubtless worth the combination of her expertise and expertise. And the cellphone began ringing.

“As soon as the LinkedIn profile was executed, I instantly started fielding calls from recruiters,” she stated. “And I felt assured figuring out my info was so as. Each my resume and my LinkedIn profile had been so clear and arranged, they usually advised a fantastic story.”

Diane additionally stated that quite a few HR folks advised her that hers was one of the crucial well-built resumes that they had ever learn, which boosted her confidence additional.

What Occurred Subsequent?

After a number of weeks of exploration and dialog, Diane discovered her new dwelling — as Government Producer for Daktronics, a worldwide supplier of large-format LED video shows, message shows, scoreboards, digital billboards, audio techniques and management techniques. (Popping out of professional sports activities, she knew this firm and their expertise very effectively!)

At present, she helps Daktronics develop its enterprise by delivering significant experiences to prospects and their audiences. And he or she loves it.

“I’m working in an business that I really like, using a skillset that I’ve constructed up over a few years, and leveraging the contacts I’ve constructed up over a lifetime,” she stated. “Even higher? I work completely from dwelling. The time gained again and high quality of life enhancements are priceless!”

Diane added that she’s thrilled to have made the choice to put money into herself, because it alleviated the stress and overwhelm that comes with heading out into “the wild” of job search after so a few years inside one group.

“I can’t say sufficient good issues concerning the course of and expertise Jenny and I went by means of!”

And, for these going through an analogous journey, she provided this closing recommendation:

“Spend money on your self!!! You might be price it. Discover a fantastic skilled and rent them! It’s so price it!”

Whereas Diane by no means anticipated she’d go away her beloved Detroit Pistons, she really slam-dunked it on making a profession pivot.

Congratulations, Diane!

Are you going through a deliberate or unplanned profession change? Allow us to enable you solidify your concepts, create the sport plan, and pull collectively all of the supplies you’ll have to take this the gap. Enroll immediately in our “Change Your Profession, Change Your Life,” our self-paced video course for profession pivoters. Enroll for simply $124 (reg. $199) with promo code CHANGE75.


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